In the era of digital marketing, the platform that can consistently deliver results for mobilizing supporters to donate, rally and vote is good old email.
But to be effective, the email needs to be delivered to your supporters inbox. And it may not be as easy as pressing send.
Gone are the days when staying in touch was expensive, and voters didn’t expect to hear from the people elected to represent them.
Brand identity includes the colors, fonts, images and overall tone a company or
candidate uses to promote their product or campaign. However, it’s not limited to a logo.
Online advertising is an essential piece of any campaign strategy for connecting to supporters. The changing landscape of rules and regulations are potentially an unwelcome headache for candidates who have taken a DIY approach on social media. Here’s why it is dangerous to ignore…
Don’t take a vacation from your campaign. Use the summer months to build a more personal relationship with supporters. That will pay off come November.
…there is something more public office holders should consider. Social media provides the tools to continue the conversation with their supporters between election cycles. Why is that important? As we’ve highlighted before, digital consumers desire an authentic connection to the brands they support. That includes their elected officials. Can you think of anything less real than only connecting when you need something?
What’s exciting is good digital strategy isn’t limited to big budget national campaigns, local races have access to the same tools as the national campaigns. The other great news, an effective digital strategy is cost effective and measurable.
It is our experience, with both business and political clients, that the highest and most efficient use of digital marketing comes when it is led by a clear strategy.
When it comes to Social Media, you may be tempted to go with a “DIY” approach. After all, it saves money and really — how hard is it to post on Facebook. Heck, most people’s grandmas are doing it, right? Well, not necessarily.
There are many benefits for a candidate to use multiple methods and social platforms to communicate with current and potential supporters. We've listed 6 of those benefits here in our blog.
Social media is taking on the role of the modern town square. We protect free speech. But that doesn’t mean nasty words or off-topic rants are permitted. So how should a public official deal with the bullies?
My email box lit up earlier this week with two emails from different candidates in a primary race.
The first candidate was trumpeting a victory in an online poll. The second candidate was
encouraging their supporters to vote in the same survey. What a great illustration of how email marketing can be one of the most cost-effective tools for a
candidate to connect with their supporters!
On January 11, 2018, Mark Zuckerberg announced sweeping changes to Facebook’s method of
determining what content readers see in their News Feed. Businesses and marketers are wringing their hands.
Is the sky falling?
The short answer — it depends.
Digital means campaign advertising no longer needs to be spray and pray. The candidate can know who they are talking to and what the voter cares about enough to give their support. And the great news is...